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Charan's Publicity 'On Air' @ Rs 25 Lakh

In what is being tagged as the first of its kind activity, it so happened that Ram Charan has come up with something which has surprised many. Well, it is common to see many stars promoting their films before the release but Charan took the reverse route and began touring some important cities after the release of his film ‘Naayak’.

Not stopping at that, he took to it through the air. Apparently, Charan was seen in a helicopter visiting cities like Vizag, Rajahmundry, Tirupathi, Vijayawada all in a single day. These were the areas where ‘Naayak’ reportedly clocked the highest collections. Sources say the helicopter ride costs Rs 25 lakhs and this was borne by producer Danayya.

Speaking about it, Danayya reportedly mentioned ‘Naayak’ has broken box office records so he has no complaints about shelling the money for this chopper ride. On the flip side though it is being said that the collections have not been that encouraging and it was a publicity stunt to beat the competition from ‘Seetamma Vaakitlo Sirimalle Chettu’. Wonder what Charan has to say about this.

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