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Kalamandir's 'SVSC' Costumes For Auction

The latest release ‘Seetamma Vaakitlo Sirimalle Chettu’ is not only providing the much needed Sankranthi festival celebration feeling it has also revived the multi-starrer culture along with the family value storylines. And now it is heard that the audience are grasped by one more thing, the costumes in the film.

It is heard that the sarees worn by Anjali caught the attention of many and they are asking the cine makers about them. The Anjali craze is one factor. Same is happening with Samantha's costumes and it is heard that many college and working girls have taken to her traditional wardrobe in the film.

The noted brand Kalamandir has sponsored the costumes for ‘SVSC’ and this is not the first time. They have made their presence felt by providing costumes for films like ‘Varudu’ ‘Gabbar Singh’ etc. That way they are building their brand. On the other hand, for small films they are giving marketing support.

The cine folks who are tying up with Kalamandir mention that these are the kind of films that fit Kalamandir’s image of specializing in traditional clothes. Sources say for the marriage scene in ‘SVSC’ costumes were given for the entire cast. Now, some are suggesting that if the filmmakers can auction sarees and costumes of Anjali, Samantha the returns will be good and it could be used for noble causes.

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