The ugly war of words in social media between controversial Telugu film critic Kathi Mahesh and fans of power star Pawan Kalyan has provided a lot of fodder to some television channels, but political observers are trying to assess whether the controversy would benefit or damage the political prospects of the mega hero.
Some analysts say the longer the controversy runs, the more will be the benefit for Pawan Kalyan, since it will give him an opportunity to go before the people and explain to them how certain forces were trying to malign his image by indulging in personal criticism and character assassination.
The Jana Sena Party activists are said to be silently working to find out the forces behind Kathi Mahesh so that they would be exposed before the elections.
However, another section of media analysts say there was little benefit to Pawan from Kathi Mahesh controversy, as people would not take this twitter war so seriously.
“It is just a media hype. Common people at the ground level do not attach much importance to this criticism or counter-criticism. They go by the issues and it all depends on how well Pawan would take up the issues concerning the people and be able to convince them that he would resolve them if he comes to power,” a media analyst said.
In any case, it would be better for Pawan to take a plunge into active politics as early as possible, since it would give an opportunity for the people to judge his political abilities.
If he decides to continue his neutral stand – indirectly backing the Telugu Desam Party in Andhra Pradesh and Telangana Rashtra Samithi in Telangana by splitting the anti-incumbency vote, he would be neither here nor there. It might even affect his filmy career!