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Why Did KTR Choose Samantha?

Why Did KTR Choose Samantha?

The announcement of actress Samantha as the new brand ambassador of the Telangana handloom industry has come as a surprise to many.

The announcement was made by Telangana minister for IT, industries and textiles K T Rama Rao after Samantha met him on Tuesday following his call to the celebrities to promote handlooms and wear the dresses by at least once in a week. Samantha was impressed by the call, as was her would-be father-in-law Nagarjuna.

At this stage, KTR reportedly asked Samantha to be a brand ambassador for the handlooms and she agreed for the same, rather innocently.

Brand ambassador would mean Samantha has to be a model for the handloom sarees and other products produced by Telangana State Handloom Cooperative Society.

She has to attend all the handloom exhibitions to be conducted by the government. And all without expecting any remuneration!

Apparently, KTR thought Samantha would provide a glamour touch to Telangana handlooms so that they can be marketed well. It was evident from his Twitter comment: “Thanks @Samanthaprabhu2 for agreeing to be TSCO Handloom ambassador. Let's make handlooms fashionable. Congratulations on your engagement :)" (sic).

Since Samantha is in the news with her engagement with Naga Chaitanya and it would definitely fetch a lot of mileage to the Telangana government. However, it all depends on how the government would use her.

If Samantha is like Sania Mirza who is also the brand ambassador for the entire Telangana, there is no use. Except on some occasions, Sania is hardly seen anywhere!

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