YSR Congress party president Y S Jaganmohan Reddy, who is all set to launch his marathon padayatra from November 6, is going into the people with a new slogan: “Ravaali Jagan, Kavaali Jagan (Come Jagan, Need Jagan)
Needless to say the slogan was coined by Indian Political Action Committee (IPAC), headed by political strategist Prashant Kishor, who has been hired by YSR Congress party chief for his victory in the next elections. Apparently, Prashant’s team is of the view that the new slogan will give Jagan a new brand image during the padayatra.
According to sources, the slogan was coined to project that people of the state are desperately looking towards Jagan as their saviour and the future leader of Andhra Pradesh.
The IPAC wants to popularise this slogan through wall paintings, hoardings and banners across the state during the yatra.
Around 3,000 wall wraps and paintings have already been put up in districts of Kadapa, Kurnool and Anantapur where Jagan will undertake his walkathon in the first month.
Another important part of Jagan’s branding is his dress. It will be totally in tune with the present day youth so as to give an appeal to the people that Jagan is going to reflect the young Andhra Pradesh to be ruled by a young and dynamic leader.
“He will not resemble a typical dhoti wearing politician but a vibrant leader,” a party source said.
However, there is every possibility that Jagan’s new slogan “Raavali Jagan, Kavaali Jagan” might resemble his arch rival N Chandrababu Naidu’s slogan before 2014: “Jaabu Kaavalante Babu Ravaali.”
Hope the party leaders take every care that the slogan will not become jinxed.