YSR Congress party president Y S Jaganmohan Reddy has a strange character. He does not entertain media much. Forget the local media, he does not even like to talk to the national media to get his voice heard at the national level.
May be, he consider himself a media baron, because he owns the second largest media house in the Telugu states.
But little did he realised that his antipathy towards the media has done more damage to him than good, because except Sakshi, no other newspaper gives him much coverage. Even the channels run only negative stories about him.
On the other hand, his bitter rival N Chandrababu Naidu is very good at the media management and he knows how to hog the limelight in the media on every possible occasion.
For that matter, Jagan’s father Y S Rajasekhar Reddy was the most media-friendly man and even his rival papers used to give a lot of coverage to his news.
Now that the elections are fast approaching, Jagan seems to have realised the importance of the media in promoting his promises to the people.
Most importantly, he requires massive coverage to his padayatra. If only Sakshi covers the news about his padayatra, it may not have much impact on the people. So, all the other newspapers and media houses, too, should give extensive coverage to the media.
That is precisely what Jagan is learnt to have sought from Eenadu group chairman Ramoji Rao.
When his father YSR took out padayatra in 2003, it was Eenadu which gave him huge coverage despite being a pro-TDP paper. And that helped YSR a lot. This time, too, Jagan went all the way to Ramoji Film City to seek the support of Eenadu for his padaytra.
At the same, Jagan is also holding informal meetings with senior journalists and editors, including those of local and national media, in the next couple of days to seek their support for his padayatra.
It is definitely a welcome development on the part of Jagan. If he changes his attitude this way, he will definitely get the required support from the people!