It has never been Sachin Tendulkar versus Virat Kohli on the field. But it could soon be, on television at least.
The sports channel wars on the Indian tele-scope is set to see some interesting times with two big channels signing on the two big players.
While one is expected to announce the signing of Tendulkar as its brand ambassador today, the second channel could come up with its announcement soon.
A source tell this diarist that talks with India skipper have been on for some time already.