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What A Fall - Minimum Guarantee Heroes Turn Zeroes!

What A Fall - Minimum Guarantee Heroes Turn Zeroes!

Gone are the days where people used to throng to the theaters by looking at the star cast and crazy combinations.

A film’s verdict is getting out within minutes and the word of mouth is spreading like wildfire in this social media era.

There would be a sudden spike in the collections when the film gets positive talk and witness an alarming drop if the talk is negative.

Films are unable to sustain until Sunday when they open to flop talk. Even talented actors with minimum-guarantee markets are not able to pull audiences on the second day if the word of mouth is bad.

Choosing projects depending upon the track record of the directors also is proving to be fatal now.

Raviteja was let down by Kalyan Krishna who gave back to back super hits. He trusted in the experience of Sreenu Vaitla and the result is Amar Akbar Anthony.

Naga Chaitanya got a rude shock from Chandoo Mondeti with Savyasachi and Maruthi too couldn’t live up to expectations with Shailaja Reddy Alludu.

Sai Dharam Tej entrusted in the talent and experience of veterans like Vinayak, Krishna Vamsi and Karunakaran and the result is there to see.

Nithin suffered big flops like Lie and Srinivasa Kalyanam from the directors whose previous films were good hits.

Gopichand also is struggling to find his lost market. Perhaps this is the reason why even top stars are happy to sit idle than take up some worthless project. 

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