Ever since Bollywood actress Anushka Sharma and Indian skipper Virat Kohli's wedding photos were shared on social media, fans went berserk. The couple tied the knot in a private ceremony on December 11 in Italy.
The celebrity couple is now defined as a 'power couple', with an estimated net worth of approximately Rs 602 crore. The union has most definitely raised the brand value of ‘Virushka’.
Not only outfits, the venue they chose to solemnize their wedding vows are the world's second most expensive holiday destination as per Forbes.
According to media reports, the stay in cost for the week in entirety was a whopping Rs 94.83 lakh, which amounts to Rs 13.5 lakh per night.
According to Shailendra Singh, brand analyst and joint managing director of Percept Profile Ltd told that they are the biggest moment in the Indian brand market.
“Both are a power couple with equal strength and opportunities. I can easily predict that Virushka would have a net worth of Rs 1000 crore in next two years,” Singh told IndiaToday.in.
According to Finapp report, Anushka’s net worth is estimated at Rs.220 Crore (USD 35 Million), whereas, Virat’s net worth is estimated at Rs.382 Crore (USD 60 Million).
Experts believe that Brand Virushka will achieve an extraordinary breakthrough.
"Both will create a new category altogether, of stability, family, truth and loyalty. Products such as house loans, cars, and insurance and so on, would start coming in," Singh was quoted as saying.
The net worth of Kohli includes match fee from BCCI, IPL salary, and income from brand endorsements. The ‘Pari’ actress net worth generally comes from movies, endorsements, production house.
Anushka Sharma’s net worth has seen a growth of over 80 per cent in the last 3 year period. According to a report in Indiatoday, Anushka’s worth is likely to witness a 30 per cent boost in the next three years, with an 18 per cent growth in her annual income.
The Finapp report predicts that Virat's net worth will grow by 140 per cent in the coming years, as will his income.
"Virat is a performer on the field and off the field. Anushka is a smart artist. She was never in the competition of Priyanka Chopra, Deepika Padukone, and Katrina Kaif. She is an artist who manages her career very smartly. The combination is brilliant. Not only do they endorse brands, but also endorse India as a brand," Singh was quoted.
Virat falls under category A in the BCCI (Board of Control for Cricket in India) hierarchy.
Kohli charges Rs.14 Crore per season of Indian Premier League. Kohli is one of the highest paid IPL players, where he plays for Royal Challengers Bangalore.
With Rs 3 crore as bank balance and Rs 18 crore as investments, Virat becomes most marketable cricketer with a massive fan following in India and abroad.
Incidentally, Virat was in the 7th position on the Forbes list of sportspersons with the highest brand value this year, even higher than ace footballer Lionel Messi, who was at the 9th position.
Singh concluded it by saying ‘Virushka’ could be a brand ambassador for the nation.
Kohli is known to make a huge income from endorsements of around Rs 17 crore. Kohli recently bought a new flat worth Rs. 34 crore in Worli, Mumbai, where, the couple will be moving in post-marriage.