In the film industry, the more buzz a movie creates, the better its mileage. That’s why promotions often start from the moment a project is launched.
However, director Vasishta’s approach to promoting his upcoming film Vishwambhara with Chiranjeevi is reportedly having the opposite effect, say Mega fans.
Although the film’s release date is yet to be announced, the team recently wrapped up shooting a special song, while post-production and graphics work are underway. During this gap, Vasishta has begun giving interviews.
But instead of building hype, these interviews are said to be dampening expectations.
Chiranjeevi’s fans are particularly upset that the director is revealing too many details — especially the storyline and the nature of the hero’s role — well before the film’s release.
Fans argue that disclosing such key plot elements and crucial episodes is ruining the suspense and excitement.
Some have already expressed concerns about the story itself, and now, they feel these interviews are further weakening the buzz around the film.
Their message to Vasishta is clear: sometimes, less is more — especially when it comes to storytelling.
