Shivam has become the biggest disaster in Ram's career and it has kind of brought him back to square one in terms of his career.
The first Tuesday collections are almost nil in all centers and in some areas, screenings have been stopped due to lack of audiences.
Collections in first week could not cross more than Rs 6 to 7 crores worldwide, trade pundits say.
Even after that it will not add to the collections as Rudrama Devi and Bruce Lee will be taking up almost all theatres from next week onwards.
Until the release of Pandaga Chesuko this May, Ram was going through his worst phase. However, even during that time, he managed to get decent collections.
While Shivam saw highest openings on day 1, it crashed on second day and the collections further dipped by Tuesday.
Ram was hoping to repeat the same magic of Pandaga Chesuko with Shivam but now Shivam's debacle has created a huge dent in his image. He will now have to wait till the next time to prove his stamina.
Also this is fourth consecutive flop for producer Sravanthi Ravi Kishore who has been producing films only with Ram these days. All of them Ganesh, Endukante Premanta, Masala and the latest Shivam are big box-office duds.