Pan-India films often face unique challenges; from finding a suitable release date across multiple languages to choosing a title with universal appeal. But one of the biggest hurdles is promotion strategy.
In Tollywood, promotions usually begin as soon as the film starts rolling; songs, teasers, and posters are released regularly to keep social media buzzing. That’s how the hype builds.
In contrast, Bollywood follows a completely different approach — promotions typically kick off only two weeks before release, but in full force.
Now, this difference in approach has become a major talking point for Prabhas’s upcoming film Raja Saab. Since it’s a pan-India release, promotions in the Hindi belt are crucial.
Distributors in North India, especially Anil Thadani, reportedly have a big say in the film’s marketing strategy, and both the producer and Prabhas are said to be following their advice closely.
However, fans are growing restless. Many are questioning the delay in promotions, asking when the first song will drop, and expressing frustration that there’s been no social media buzz yet.
With multiple big films already lined up for Sankranti, competition is heating up — and anti-fans are adding to the noise online.
Director Maruthi is reportedly keen to start promotions immediately, believing that early buzz is key for a festive release.
But ongoing discussions between the Bollywood marketing team, the producers, Prabhas, and the PR team are said to be causing further delay.
As a result, Raja Saab’s publicity campaign is still in limbo and fans are now asking the one big question: when will the promotions finally begin?
