In a new and innovative idea, the makers of Maruthi Nagar Subramanyam have decided to launch the film's first look poster through the public.
In a new promotional video, Rao Ramesh is seen interacting with his own characters from KGF and SVSC, through which he announces that the public should unveil his first look poster.
A QR code has been attached to the promotional video and once this is scanned, the first look poster gets launched.
Coming to the poster, it has Rao Ramesh in a massy avatar as he sports a lungi and carries an energetic vibe. This poster is unveiled once we scan the QR code in the poster.
Instead of bringing some celebrity to launch the poster, the makers have thought innovatively to get the public involved. They are estimating that at least 50,000 people and potentially lakhs of people could scan the QR code and launch the poster.
"The public is the reason why I'm here and it is a delight to have them unveil the first look poster of my film." Rao Ramesh says in the video.
Maruthi Nagar Subramanyam has completed the shoot and is heading for its release soon. The film is directed by Lakshman Karya and produced by Bujji Rayudu Pentyala and Mohan Karya under under PBR Cinemas and Lokamaatre Cinematics banners.
