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Impressive Yatra Bags A Lucrative Deal

Impressive Yatra Bags A Lucrative Deal

Yatra film based on true events in late legendary leader YS Rajasekhar Reddy's life has been receiving accolades from all corners.

The film has put up a decent show at the box office so far and has turned out to be a profitable one for its makers.

Made on a reasonable budget, Yatra is set to get back its investment through non-theatrical rights itself.

Producers have anticipated this and didn't sell the movie's theatrical rights to anyone. They released the film on their own across Telugu states and overseas.

Yatra has bagged a lucrative deal for its digital rights. Telugu, Tamil and Malayalam digital streaming rights were sold for whopping Rs. 8 crore.

It is set to fetch good amount for satellite and Hindi dubbing rights as well.

Despite being new to the industry, makers of Yatra played it smart by keeping the budget under control and spending only according to the strengths of the film.

On the other side, NTR biopic turned out to be a lesson to people who overestimate the subject matter and overspend only to end up in huge losses.

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