Megastar Chiranjeevi recently secured an injunction order from a Hyderabad court, prohibiting anyone from using his name, photographs, or likeness for commercial gain without prior consent.
The move aligns with a growing trend in Indian cinema, where celebrities are seeking legal protection over their personality rights.
Prominent actors like Aishwarya Rai Bachchan and Nagarjuna Akkineni have also obtained similar court orders.
However, Chiranjeevi appears to be going a step further.
Sources say he has set up a special monitoring team to identify individuals or businesses misusing his name or image for profit.
The team is reportedly tasked with verifying such instances and issuing legal notices wherever necessary.
Recently, Chiranjeevi’s team acted upon a report about an eatery using his name for promotion.
After investigation, they discovered that the owner was a genuine fan who wasn’t profiting from the use, and the matter was resolved amicably.
While the actor’s proactive approach underscores his intent to safeguard his image, questions remain about how extensively his team can track such instances across Andhra Pradesh and Telangana.
Industry observers also wonder whether this move is part of a larger plan — perhaps a step toward securing greater recognition or an upcoming honor from the government.
Whatever the reason, Chiranjeevi’s decision once again highlights how India’s biggest stars are becoming increasingly cautious about protecting their public image and brand value.
