In the film industry, you are as good as your last film. At the audio launch of Tej I Love You, Chiranjeevi recalled his association with producer KS Rama Rao and the bonding between them.
On the occasion, the mega star said that Ram Charan will do a film for KS Rama Rao after he completes the Rajamouli film. This is not a small promise.
A film with Ram Charan means assured table profit to the producer unless he goes in for a gamble by releasing it on his own.
KS Rama Rao is a senior producer who is in the industry solely out of passion and has withstood many testing times over the years.
A film with Ram Charan at this stage or Creative Commercials would be just the right kind of ‘shot in the arm’ for the production house to keep going ahead with the same vigour. But Rajamouli’s film has not even gone on floors.
When will it be completed and when will it release? As they say, a lot can happen between the cup and the lip.
Hopefully, things will transpire in such a way that Chiru can honour his commitment to KS Rama Rao.