Team Vinaya Vidheya Rama took an eternity to kick start the promotional campaign. In fact they had announced the title only a month ago and also released a power packed teaser to keep the film buzzing.
Later they had released a lyrical video of a family song that received mixed response from fans and music lovers.
Meanwhile, Ram Charan got busy with the filming of #RRR and VVR got sidetracked again.
Fans expected the team to release a fast paced song after lukewarm response for Tandaane song. However, Vinaya Vidheya Rama is lying low in terms of promotions yet again.
Two more songs are yet to be shot and Boyapati is busy with the preparations for the final leg of production.
Other Pongal releases like NTR and F2 are set to launch promotional blitzkrieg shortly. So Team VVR should make sure to keep the promotions on even if they are busy with the filming of songs.
With nearly Rs. 100 crore at stake, VVR needs spectacular promotions to make the most of festive season.