First biggie of the year Agnyathavaasi ran into deficits already. The film was expected to create Non-Baahubali records prior to its release, but it ended up as an all time disaster.
Agnyaathavaasi’s failure effect has taken a toll on Tollywood box office as there isn’t another potential film to fill the void.
Jai Simha, a cliched product made by KS Ravi Kumar got benefited by the disastrous performance of Agnyaathavaasi and is getting closer to the safe zone. But the film didn’t have enough in it to set the cash registers ringing.
Tamil dubbed Gang picked up after a disappointing start and is doing steady business across Telugu states at the moment.
Rangula Ratnam ended up as a big flop and MCA had another decent week because of the poor performance of Sankranthi films. All in all, it is a very disappointing Sankranthi for Tollywood in recent times.
The Sankranthi films couldn’t do Rs. 100 crore business in the biggest festive week of the year. It is a very bad start for Tollywood in 2018.