The south Indian film industry has called for complete stalling of movie screenings from March 2 in all south Indian states in protest against Digital Services Providers (DSPs) and their monopolistic ways.
Although DSPs have come forward to slash their rates, industry bigwigs want further cut, which the service providers say is an unfair demand.
Here, it is interesting to note the timing of the strike. Generally, month of March is considered to be a dull period in movie industry as students and their family members will be busy with exams.
Traditionally, collections during the month of March are the lowest. So, producers and distributors have picked up this season to protest instead of April, which happens to be a crucial month.
However, if the industry was really serious about the strike, it should have chosen late April as a time for protest as both Tamil and Telugu biggies are lined up for release during that time.
Anyhow, theatres in Andhra Pradesh and Telangana will not be affected much due to the strike as there are hardly any new releases in the coming weeks. The next important release is on March 16, which is Nikhil's "Kirrak Party".
As for the movies that are already in theaters, they are not making much moolah which any ways.