With the simultaneous release of ‘Uttama Villain’ in both Tamil and Telugu, Kamal Haasan had to shuttle between Hyderabad and Chennai to promote the movie.
A week prior to the film’s release in Telugu, he was actively promoting the movie on all the media channels and newspapers. But post-release publicity is also equally important for a film.
And Kamal after the movie’s release in Telugu had to rush back to Chennai to promote the film there also. This left the film’s Telugu buyer, C Kalyan in a dilemma. Hence he approached the Tollywood personalities to promote his movie and they obliged.
Ads featuring the likes of Raghavendra Rao, Kodandarami Reddy, Brahmanandam and other seniors, are being shown on TV in which they have praised ‘Uttam Villain’ and Kamal’s performance especially.
Will these promotions have a positive effect on the movie’s revenues?