NTR Jr has selected a different promotional strategy for his movie "Jai Lava Kusa' that is under progress in Hyderabad.
As he is playing triple role in the movie, he will be releasing three teasers, a teaser for each character that he is playing.
The first teaser will about Jai, the bad guy. It will be out on 6th July evening, the team announced the date.
"Jai. Lava. Kusha. 3 Unique Characters that deserve their own unique teasers. You saw Jai. Now get ready for #JaiTeaser on July 6th at 5:22pm," NTR Arts posted the message on twitter.
The next two teasers are likely to be released next month.
There are rumors that the movie is loosely based on Ajith's old Tamil movie.
Some others say it is copy of a recent Korean blockbuster in which the protagonist was seen in three different roles.
NTR acting in a NTR Arts production is a first. NTR is said to be taking a share in the profits instead of remuneration.
The mass action drama that is being directed by Bobby is slated for 21st September release.