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Tholi Prema Needs A Big Push

Varun Tej’s “Tholi Prema”, that won accolades and received great word-of-mouth, has slowed its run at the US box-office. The film’s run during week days is not that impressive.

To cross the $1million mark, “Tholi Prema” needs to perform on a strong note this weekend. The film’s first week cumulative gross would still be lower than $800k.

Varun Tej’s “Fidaa”, on the other hand, had grossed $1.35 million in its first week. Recently, Nani’s “MCA” and Akhil’s “Hello” touched the one-million-dollar mark in their second week.

“Tholi Prema” may achieve this target over this weekend, but it will be facing tough competition from Nani produced, much-hyped ensemble film “Awe” and Sundeep Kishan-starrer “Manasuku Nachcindi”.

There are not many expectations on Sundeep Kishan’s film, but “Awe” is considered to be a film targeted at the overseas audiences.

All in all, “Tholi Prema” needs a timely push to keep it in theatres longer. Despite all the good reviews and excellent word-of-mouth, it is surprising that the film is inching towards this milestone at snail's pace.



Tags: Tholi Prema Varun Tej