Bluesky cinemas bought both DJ and Fidaa movies produced by Dil Raju as part of a multi-film distribution deal.
While DJ turned out to be the biggest flop in terms of return on investment, Fidaa went on to become the biggest hit in ROI basis in overseas market.
DJ is a bigger loss venture than Katamarayudu as Pawan Kalyan’s film fetched more from third party deals compared to Allu Arjun’s film.
Fidaa was bought for decent price and is eyeing at $2 Million gross in US alone. Overseas distributor is going to make more than double the profits on his investment on Fidaa.
Although DJ had a fantastic first weekend in the domestic circuit, it couldn’t put up big numbers in USA due to poor word of mouth and mediocre reviews.
The distributor is smart enough to buy multiple films produced by Dil Raju which helped him to recover the losses incurred by DJ with Fidaa.