Among Tamil cinema superstars, Suriya has the biggest market in Telugu states after Rajinikanth. Most of his films have done well in Telugu. Telugu audience loves him so much that his last film 24 was a hit in Telugu but failed in Tamil.
Suriya’s reliability and the popularity of Singham franchise have fetched superb deal for Telugu rights of Singham 3 aka S3 in Telugu.
S3’s Telugu dubbing rights were bought for 18 crore, which is the biggest ever deal for a Suriya starrer. Only Rajinikanth or Shankar’s films have got bigger deals than this.
Suriya films have been underperforming in Tamilnadu lately. Even acclaimed films like 24 failed to click at the ticket window. Singham franchise only brought guaranteed returns for Suriya. Therefore he is very confident of bouncing back with S3.
Singham (Yamudu), Singham 2 (Singam) both have performed well in Telugu too. Hence buyers are betting big on S3 to strike a chord with the masses.