It is now official that Rajinikanth's "2.0" is just going to imitate the same promotional and marketing strategy of "Baahubali 2".
Rajamouli's "Baahubali" and "Baahubali 2" have become epic blockbusters due to the terrific release strategy in North India by Karan Johar and AA Films.
So, Lyca Productions that is producing Shankar and Rajinikanth's "2.0" has also handed over the movie's Hindi version to AA films.
"Glad to announce our association with AA Films. Lyca Productions to distribute the Hindi version of 2.0 through AA films of Bahubali-2 fame," Raju Mahalingam of Lyca Productions tweeted.
Karan Johar will also present the movie's Hindi version. "2.0" is sequel to the epic blockbuster "Robo The Enthiran".
Although Rajinikanth is very popular even in North India, Shankar is not taking chances with this movie. He is under pressure to deliver big hit as the movie's budget has shot up.