Digital team has played huge role in the success of Rajamouli's "Baahubali" as they have started updating information about the movie right from the first day of the regular shoot.
The digital team created huge buzz around it with its innovative campaign on Facebook. No wonder then that it has millions of followers.
Prabhas is now using the same publicity tricks for his next trilingual movie "Saaho", which is said to be made with staggering Rs 150 Cr budget.
He released the title logo of "Saaho" on his Facebook page. He his digital team will maintain the page and account.
He has created a special account for "Saaho" and the digital team is already working overtime to create huge buzz before the teaser releases on 28th April.
The idea is to build hype around the movie even before the regular shoot commences so that they can sell the movie's rights in all languages for whopping prices.
"Baahubali" has made Prabhas popular all over India and created a market for his movies in Tamil and Hindi languages too. So he wants to strengthen this popularity further with "Saaho".
The regular shoot of "Saaho" will commence from May end. Meanwhile, Prabhas is leaving for USA and Dubai promotional tour from this week.