Buzz is that Pawan Kalyan set a big target for himself. The craze around his current film being directed by Trivikram is enormous.
The pre-release business is also being done at a record scale. But the star has set his eyes on a huge figure to wrap up the business. In fact, the unit members say, this time, it is clearly a case of 'Yeh Dil Maange More' for Pawan Kalyan.
A target of Rs 150 crore has been set for the movie and presently it is likely to make Rs 110 to Rs 120 crore. So, the team is planning to dub the film into Tamil and Malayalam languages to achieve the target.
The movie’s satellite rights for both Telugu and Hindi versions were sold for a whopping Rs 32 cr. They are likely to get another Rs 8 cr from Tamil and Malayalam satellite rights. So ancillary business including music and digital rights could fetch Rs 45 cr to the producers.
The untitled romantic drama starring Keerthy Suresh and Anu Emmanuel as heroines needs to do business of Rs 105 cr from the theatrical rights in all languages and all areas to reach the target.
On the other hand, Mahesh Babu’s “Spyder” is set to do Rs 170 cr business. Hence, Pawan Kalyan-Trivikram film has the possibility of touching Rs 150 cr target.