Prior to the release of 'Srimanthudu', there was a remarkable change in Mahesh. One month before the release of the movie, Mahesh became a media-friendly man, making himself available to any requests for an interview.
One comment heard at that time was that Mahesh needed the transformation following the debacles of ‘Nenokkadine’ and ‘Aagadu’.
Whatever may be his reasons, the strategy did pay off handsomely for Mahesh. And following in Mahesh’s footsteps is NTR Jr. Even Junior is going through a rough patch in his life.
On the personal side, his relationship with the Nandamuri and Nara families is at an all-time low. On the professional side too, he can do with a box-office hit.
His last movie ‘Temper’ managed to save face for him, breaking even and ending a disastrous run at the ticket window for him.
When the going gets tough, the stars get going. And it is the media they turn to for support. Jr NTR is throwing a party exclusively for the media fraternity tomorrow at Hotel in Hyderabad.
Let’s hope his strategy yields similar results as it did for Mahesh.