The pre-release business of 'Hello' is in full swing. Nagarjuna is negotiating for the digital, OTT and satellite rights with various players in the market.
Sources say these players were shocked when they heard the price quoted by Nagarjuna.
Nagarjuna is said to be asking for the rates equal to that of a Ram Charan or NTR film.
When shocked market players asked for the reasoning for hefty price, he told them that they were re-launching Akhil with the film and that people would evince interest as they were branding it as Akhil’s “True First Film”.
However, the buyers are said to be not impressed with this reasoning. The corporate guys are smarter than filmwallahs and so the OTT and satellite rights are yet to be sold.
On the other hand, the film is doing impressive pre-release business in domestic distribution market.
“Hello” is being directed by Vikram Kumar and Nagarjuna is producing it on the Annapurna Studios banner.
The film is set for December 22 release.