Hello is being taken as a rather prestigious production by Nagarjuna. The film is being directed by Vikram Kumar and produced by Nagarjuna himself. So, the father and son duo are promoting "Hello" in an innovative way on social media.
Generally, such witty and innovative promotions are handled by the social media PR team, but Nagarjuna has gained confidence recently in self-promoting his movies.
Nag has been revealing all the information related to his movies, his production through his Twitter handle as it is helping him to connect with his fans directly. Now, his sole aim and focus is to make his second son Akhil's second movie a blockbuster.
The film's first song from the film will be out on December 6. Akhil Akkineni first informed this bit through his Twitter handle and asked his fans to wait for the song.
Then suddenly Nagarjuna joined the conversation and posted a small rough version of the song on Twitter saying that it was a candid shoot by him.
Truth is that he has not shot on his phone but both father and son are creating build-up and hype around the song.
So far, the promotions are working in their favour. But sooner or later, fans and audiences will realize these are promotional gimmicks.
Hence, it is better that Nagarjuna cuts down on such tricks and goes slow as it is best for the audience to feel the wow element once the film releases.