Film-making is a gamble. Some times films work and some times they don't. Of late, films of big heroes haven't been doing well at the box-office. Minimum guarantee films are the best bet these days.
While big films are not breaking even unless and until they make Rs 80 to Rs 100 crore, medium budget films in the range of Rs 20 crore and Rs 30 crore are doing well at the box-office.
Thanks to this latest trend, Nani has emerged as the superstar in this segment. And thanks to his popularity, Nani now demands Rs 9 crore for a film.
However, those who cannot afford him are now trying to sign Vijay Devarakonda and Varun Tej, who are equally popular with the younger generation.
Given that both of them have craze among youth and given the business that their films do, they are much sought after by producers these days.
Also, since Nithin, Ram and Sai Dharam Tej are struggling to get hits these days, Nani, Vijay Devarakonda and Varun Tej are doing rather well.
So, these heroes are staying off blockbusters and making money thanks to the splurging capacity of middle-class audiences.