Hyderabad: Learning crucial lessons from the lacunae in the 2014 poll strategy where his party lost by a thin margin, YS Jagan Mohan Reddy, president of YSR Congress, is adopting a microtargeting strategy this time for his ongoing people’s outreach programme.
This strategy is driven by detailed data analytics inputs from a 200-odd team from the Indian Political Action Committee (I-PAC) of political strategist Prashant Kishor, who was hired by Jagan for the 2019 elections in Andhra Pradesh.
For nearly a year or so, the team has been camping in AP, collating critical data on issues of various sections of society to help Jagan evolve a strategy to target them with specific assurances.
“Jagan is banking on PK team’s strategy of crafting crisp and customised messaging for every target group to help him come to power in 2019,” said a senior I-PAC member, who did not want to be named.
This, he said, was akin to the strategy successfully adopted by team Barack Obama in the 2012 US presidential elections.
Jagan has taken his people’s outreach programme through a six-month-long 3,000 km Padayatra titled ‘Praja Sankalpa Yatra’ covering 125 of the 175 Assembly constituencies, much ahead of the elections.
“As part of his micro-targeting strategy, Jagan has held many exclusive meetings with various communities/sections of society in his padayatra, covering three districts of Kadapa, Kurnool and Anantapur so far,” said the senior I-PAC member quoted above.
Source: Economic Times