Summer season is likely to be a busy season for the film industry. Many big films are lined up for release and there are many medium and small films that will hit the screens during this time.
The season will begin with Ram Charan's Rangasthalam, which will release on March 30.
Then there are big releases till May 4. Nithin will have a release in Chal Mohana Ranga on April 6, this will be followed by Nani's Krishnarjuna Yuddham on April 13.
Mahesh Babu's most-anticipated Bharat Ane Nenu will hit the screens on April 20.
While 2.0 has been pushed back, Rajinikanth fans will get to see him in Dhanush's production Kaala on April 27.
The season will end with Allu Arjun's Naa Peru Surya Naa Illu India on May 4.
And these are just the big films. There are many more medium and small-range films lined up for release. So industry insiders feel some dates could see multiple releases.
Obviously, this is likely to cut into the profits of big films.
For example, Mahanati's team has announced the same release date as Ram Charan's Rangasthalam. Even Kalyan Ram's MLA is planning to release their film on the same weekend.
Trade analysts feel that this will mar the collections of films as no film will get more than a week or so in theatres. In fact, both big and medium-range films will be affected by multiple releases.
And analysts say it will be rather tough for big films to cross the Rs 100 crore mark during this season.