"Pelli Choopulu" was one surprise hit. A sleeper hit, the film got good reviews for the director. Then "Arjun Reddy" happened to the film's hero Vijay Devarakonda.
The film has acquired a cult following among youth and now Vijay Devarakonda is being seen on a totally different scale.
The film's success has been phenomenal, despite all the controversies it raked up. Vijay too did his bit by carrying forward his 'image' during the film's promotional events. Thanks to all this, he has become a youth icon of sorts.
But trade analysts feel this could be a problem in disguise for Vijay. Since heroes of his range are mostly seen in romantic entertainers or family dramas, carving a different niche for himself may not work out in the long run feel industry insiders.
"Arjun Reddy" was a one-of-its-kind film. And one does not get to see such films regularly, more so in Telugu. Obviously, the director too cannot repeat such subjects. So, choosing appropriate subjects could become a challenge for Vijay, say industry insiders. To add to this, he will have the extra pressure to outdo himself in future.
For now, Vijay Devarakonda is thoroughly enjoying all the love and attention he has been getting as 'Arjun Reddy'. It remains to be seen how he will handle the success in days to come.