Dil Raju’s films usually make a lot of buzz in spite of having no star value.
The veteran producer is known for promoting his films aggressively, but strangely Dil Raju is not keen on promoting his upcoming film Lover.
The film starring Raj Tarun and Riddhi Kumar as the lead pair is due for release on Friday.
With the release date four days away from now, Lover is unable to grab eyeballs. Trailers failed to create and impact because of uninteresting content.
Besides that Raj Tarun’s recent form has been very bad. His last two films Rajugadu and Rangularatnam were total washouts at box office.
Lover needed a bit of extra push considering the lead actor’s poor recent track record. But Dil Raju who believes in aggressive marketing is uncharacteristically keeping this film in low profile.
Apparently, he has high hopes on Srinivasa Kalyanam film that is coming in August.
Trade observers say that it is not a good sign for a film when the producer seems least bothered about the result.