Some times, despite knowing the market dynamics, film-makers take the risk of releasing their films during the wrong season and this does affect the box office collections of the film.
One big example of recent times is the release time of Temper. Though everyone was aware that February is not the right time to release a big budget film, they went ahead and released it.
Film analysts had warned the makers that they must time it appropriately as the film had already missed the Sankranthi season. Now, the business for Temper has really gone down.
Though the film did do good business till the second weekend, it started going down since Monday. Of course it did manage Rs 40 crores business, but it could not realize the dream of a blockbuster for NTR.
Had it released during Sankranthi, it would have had the advantage of Rs 5-6 crores. While the film had good reviews and his acting was much appreciated, his dream of getting a blockbuster continues to be a dream.