Stories with family sentiments means big moolah at the box-office. The recent successes of all big movies are making writers, directors and producers to come up with such scripts.
NTR's forthcoming Nannaku Prematho, directed by Sukumar, also has father sentiment as its theme.
Mahesh Babu's Brahmotsavam is another family drama, full of sentiments. It is primarily targeted at class audiences. The movie is being made by Seethamma Vaakitlo Sirimalle Chettu fame Srikanth Addala.
Allu Arjun – Boyapati's movie is said to be an action-romantic story that also deals with the importance of family values.
As out and out mass masala entertainers are not giving expected results, top actors are hunting for stories that can attract both the class and mass audiences.
So, the new trend in Tollywood is to blend family sentiments and action into movies of big stars.