Dil Raju is not only a clever producer that rarely fails with his calculations but also an intelligent distributor who plays his cards well.
After getting rough deals with big ticket movies that left a huge hole in his pockets, Dil Raju moved on to buying the wholesale distribution rights of midbudget movies.
He bagged the theatrical rights for entire Telugu states of recent hit Tholi Prema for Rs. 18 crore, which proved to be fruitful as he made handsome profits on it.
Now he has bagged the rights of red hot film Krishnarjuna Yuddham featuring in-form Nani in a dual role. Dil Raju bagged the rights of KAY for an enviable price.
He got entire Telugu state theatrical rights, satellite plus digital rights of Krishnarjuna Yuddham for Rs. 21.75 crore. This is a steal deal considering Nani’s current form.
The film is directed by Merlapaka Gandhi who scored back to back hits with Venkatadri Express and Express Raja.
The movie cost around Rs. 18 crore for its makers and they made good profits by closing the deal with Dil Raju. They still hold the overseas rights that are likely to fetch Rs. 4 to Rs. 5 crore given Nani’s recent track record in the territory.