Allu Arjun's popularity as a star has increased by leaps and bounds in recent times. Even average films like S/o Satyamurthy and Sarrainodu turned out to be huge money spinners at the box office, which is a true sign of a super star.
He is the only actor who has been consistent performer at the box office in recent years.
His growing popularity and the superstardom has reflecting in the pre release business stats of DJ.
The film was sold on par with the movies of top stars like Mahesh and Pawan Kalyan.
Advance booking trends of DJ suggests that we can expect an earth shattering day 1 at the box office. Both online and bookings at the counter are so huge thus ensuring a big, big number on its first day.
Release timing also turned out to be fruitful for the film as there is literally nil competition at the ticket window at the moment.
Every film buff will be heading to watch DJ this weekend unless it generates very bad word of mouth.
The film looks minimum guarantee from its promos and with master mind like Dil Raju and a careful planner like Bunny behind it, things cannot go wrong for it.