In keeping with the latest trend in the industry, Akhil Akkineni will be promoting his film aggressively through out India and abroad.
It is known that Indian cinema is now gone beyond national boundaries and has reached a global scale. So, the unit of Akhil has planned a series of promotional events all over the country along with USA and Dubai, where many Telugu NRIs reside.
It is known that Akhil debuted as a model for a national-level watch brand. So, he wants his film to reach out to Telugu audiences all over India.
On the other hand, he got none other than Salman Khan to release the teaser of his film Akhil, The Power of Jua. Already, the title itself has an international touch, thanks to the Swahili used in the tagline.
Meanwhile, Shreshta Movies team is busy chalking out a schedule to make sure that their socio-fantasy gets bigger and bigger by the time it hits the screen.
The audio launch as reported earlier will be done on September 20, which happens to be the Birth anniversary of Akhil's grand-dad Akkineni Nageswara Rao. It is known that VV Vinayak is directing the film and music is by Thaman and Anup Rubens.
The latest from the unit is that the film's heroine Sayesha Saigal will be touring the first five cities in both Telugu speaking states along with Akhil.
So, it is pretty obvious that Telugu industry is no longer eyeing markets in Telugu-speaking states and their entire focus now is to reach out to Telugu people in all corners of the globe.