In a trend of sorts, Bollywood heroines these days have become pretty market-savvy vis-à-vis older heroines.
While some top girls like Sonam Kapoor and Anushka Sharma have taken to production, there are others who are into fashion labels in a big way like Malaika, Bipasha to name a few.
The latest to enter the biz world is 24-year-old Alia Bhatt. But the Bhatt girl seems to be quite clear about her business interests, a la Ashton Kutcher. Hollywood star Kutcher is known for his sharp backing of tech start-up.
Well, now Alia is on-board a digital fashion start-up as a minority stakeholder and investor. She has collaborated with businessman Dhimaan Shah and his celebrity stylist co-founder Archana Walavalkar.
Alia got into the venture late last year and as per Bollywood rumour mills, she had made it clear that she be appraised regularly of returns on her investment. Apparently, she does not want to end up being associated with brand's publicity alone.
Well, smart girl!