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USA BO: 4 Cr Loss for DJ Distributor

Allu Arjun and his team of 'DJ Duvvada Jagannadham' did promotions in multiple cities in USA last weekend but their promotional tour has not helped the distributors much.

By end of the second weekend the film has crossed 1.1 million dollars. The main distributor bought the movie’s rights for whopping Rs 9 cr and the distributor now stands losing minimum of Rs 4 cr.

The exhibitors are going to lose heavily as they didn’t get much during the last weekend. The distributor also needs to incur the expenses for the team’s US visit. This is second consecutive flop for Allu Arjun in the US market.

“DJ Duvvada Jagannadham” had decent run in domestic market in it second week too due to no competition from new releases. But US Telugu audiences didn’t show much interest to come to the theaters.

Allu Arjun needs to rethink about his choice of subjects if he wants to build up the market for his movies in overseas.

Prabhas, Mahesh Babu, NTR, Nithin and Chiranjeevi are the only stars who have joined the club of two-plus million dollars in USA. Pawan Kalyan too has great market there. But Allu Arjun is lagging behind.

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Tags: Duvvada Jagannadham Overseas