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SDT Applies Mega Strategy, Will It Work?

Releasing singles has worked wonders for Khaidi No. 150 as the buzz around the film zoomed up after the first single Ammadu Lets Do Kummudu was launched.

Every song from Khaidi audio was a huge hit, thanks to the wonderfully executed strategy of launching one after the other with a considerable gap between the songs.

Khaidi No. 150 team didn’t even launch the audio formally in traditional style. Still DSP’s music rocked the charts and played a huge role in making the film a mega hit. Now Megastar’s nephew is applying the same strategy for his upcoming Winner.

First single from this film O Sitara was launched by Superstar Mahesh and seems to have struck a chord with the listeners.

Rest of the songs from Winner also will be launched one by one and each song will be launched by a celebrity.

The trend started with Khaidi No. 150 will be followed by Winner and we can expect many others to follow the suit. Who knows audio launch functions may go extinct in a few years.

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