Some time back, one news that made headlines at least among media houses was the sale of various channels under the ETV fold.
While its chief Ramoji Rao retained two channels, ETV and ETV2 with him, he sold all other language channels to another media network.
Though no details and the amount that changed hands was not disclosed, it was said that they were bought over by another big media house from north.
Now, months later, it looks like Ramoji Rao was not happy with owning just two channels. The media house has announced that they will be launching four new channels.
To be called, ETV Plus, ETV Cinema, ETV Abhiruchi and ETV Life, the channels will cater to the new interests of the media-obsessed generation.
While ETV Plus is an entertainment and game show channel, ETV Cinema as the name suggests will telecast films, while ETV Abhiruchi is a food channel and ETV Life is a lifestyle channel.
Talk is that the channels will be launched this month and that the teams have already prepared the requisite content bank for all channels. Since there is immense competition in this sector, it remains to be seen how the new channels will do.
Till now, ETV was a rather conservative brand and stuck to old school programming that was liked by semi-urban audiences. However, with new channels, they seem to be shifting their focus on to the new generation.
As of now, Ramoji Rao has control over ETV, ETV Andhra Pradesh and ETV Telangana. The new channels will once again add to his bouquet of channels.
