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Guru Of Media Management

Guru Of Media Management

If Philip Kotler is the guru of marketing, then Chandrababu Naidu is easily the master of media management.

All newspapers owing allegiance to the yellow party have gone overboard in announcing the CII  partnership summit to be a great success.

A whoppping Rs10.50 lakh crore investment proposals were reportedly signed during the two-day summit, of which more than 6 lakh crore worth proposals have come from the central PSU majors.

These include Navaratna companies like ONGC, GAIL, HPCL and REC and other central government institutions like the National Highways Authority of India, Vizag Port Trust, Airports Authority of India and Rastriya Vikas Nigam.Apparently, the NDA government asked the PSUs to sign these MoUs to bail out Andhra Pradesh. 

Is there a chance of work starting on any of these proposals prior to 2019? In the past too, ater assuming power, Chandrababu held a few such summits and declared investments worth lakhs of crores. All those investments have remained confined to paper.

Given the recent backlash by students over the special status issue, this seems to be an inflated PR exercise to retrieve lost ground. Will the people fall for these tricks?

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