Is Bollywood film 'Saiyaara' the next big romantic hit or just a masterclass in PR wizardry?
Well, who is the cast? Ahaan Pandey and Aneet Padda. And the director Mohit Suri. This is not any star fare to understand the hype.
Over the past few days, there’s been a suspicious surge of social media buzz, largely from newly created accounts, aggressively promoting the film.
Most of these posts don’t even make it to your feed — thanks to filters that catch PR-planted content.
But their common themes are telling- “Entire college batches booking tickets,” “Aahan is the next big thing,” “Mohit Suri’s magic is back,” and “This will revive the Aashiqui era.”
The hashtags are excessive, the tone oddly identical and the enthusiasm; well, maybe a little too coordinated.
The noise around 'Saiyaara' feels less like organic excitement and more like a well-funded campaign. For a film with no major stars, this level of reach is rare.
Whether or not the film succeeds at the box office, its ability to generate chatter is undeniable — and the credit firmly belongs to its PR team. They've proven that in today’s digital age, perception is half the battle.
In Tollywood, a similar wave is being ridden by 'Junior' at present, another debutant-led film benefiting from aggressive PR muscle.
