The film OG has already made waves with its music, featuring the OMI track, the powerful title number 'Ojas Gambheera', and “Suvvi Suvvi.”
However, another song shot on Neha Shetty was initially left out of the film’s final cut.
Now, the makers have decided to include this special track from Thursday, hoping it will boost audience excitement and sustain the movie’s theatrical run.
After a phenomenal opening on premeier day and the first day, the film started losing steam by Saturday, which has raised concerns about its long-term box office prospects.
The addition of Neha Shetty’s song is seen as a strategic move to draw back crowds.
Fans may return for a second viewing and this repeat audience could give the film the much-needed push during weekdays, where collections typically dip.
The Dasara vacation season, lasting until October 5, is another advantage, as families and holiday-goers flock to theatres.
On the downside, the A certificate restricts children’s entry, limiting a key segment of the audience. Whether the festive period and the new song can balance this drawback remains to be seen.
