Vijay Deverakonda continues to draw strong openings thanks to his immense popularity among the youth, but sustaining that momentum at the box office has proven difficult.
Despite his stardom, a series of underperforming films has failed to attract audiences beyond his core fan base.
This has prompted the producers of his upcoming projects to reassess their budgets.
While many filmmakers are still keen to work with him, they are no longer willing to invest the kind of big budgets he once commanded.
Industry buzz suggests that production houses have already begun implementing “budget corrections,” aligning investments with his current market performance.
Unless his next film — directed by Rahul Sankrityan — turns into a blockbuster, future projects such as Ravi Kiran Kola and Dil Raju’s venture, as well as Harish Shankar’s film with Sithara Entertainments, could also face significant budget cuts.
