A young hero who shot to fame in 2025 after delivering the most profitable film of the year is learning how swiftly success invites scrutiny.
Fresh off box office glory, the actor has become a sought after name for brands eager to cash in on momentum and public visibility.
According to reports, one company approached him for an endorsement requiring just a single day of shooting.
The actor allegedly quoted a fee of Rs 50 lakh, a figure that surprised the brand and eventually led it to withdraw from the deal altogether.
Advertising experts say one hit film can increase an actor’s value, but expectations should stay realistic. Asking for very high fees too early can damage long-term reputation. They believe only consistent success over time earns premium endorsement payments.
True stardom is built through repeated performances, audience trust and steady growth, not just one blockbuster, especially in today’s highly competitive advertising market where brands carefully judge credibility and future potential today.