Allu Arjun has already created an all-time record for any Indian movie star with Pushpa 2.
His immense stardom and the brand craze surrounding the film helped the production house secure a massive OTT deal.
Netflix acquired the digital streaming rights for Pushpa 2 for a staggering Rs 275 crore — the highest ever amount paid for an Indian film’s digital rights to date. No other Indian movie has crossed this milestone so far.
There are reports that Netflix is preparing to offer over Rs 350 crore for the upcoming Mahesh Babu and SS Rajamouli project GlobeTrotter, though the deal is not yet finalised.
Meanwhile, Netflix has already held discussions with Allu Arjun and director Atlee regarding their next collaboration.
Netflix is planning to acquire the rights for Atlee and Allu Arjun’s sci-fi drama AA22xA6, and the deal is expected to surpass the Pushpa 2 record.
Industry insiders predict the price could even exceed that of Rajamouli’s GlobeTrotter, setting the stage for Allu Arjun to break yet another significant record.
